Brave launches blockchain domain .brave

Brave browser just made a move that might shake up how you think about digital identity and web hosting. They’ve launched their own blockchain-based top-level domain — “.brave.” Yeah, you heard that right. It’s the first time a mainstream browser has dipped its toes into on-chain domains, and it’s as straightforward as it gets. No fluff, just a new layer of control for users who want to own their online space in a decentralized way.

What’s the Deal?

Brave partnered with Unstoppable Domains, a big name in blockchain domains, and minted “.brave” on the Polygon blockchain. Why Polygon? Because it’s scalable, energy-efficient, and plays nice with Ethereum, Bitcoin, Solana—broad interoperability. You own the domain, you host a website, you send crypto, all without relying on traditional hosting or centralized authorities. It’s censorship-resistant, flexible, and kind of a middle finger to the big tech gatekeepers.

“This move represents a shift towards true ownership and control over your digital identity,” said Brave CTO Brian Bondy.

Why Does It Matter?

And let’s move on — owning a “.brave” domain isn’t just about having a fancy URL. It’s about reclaiming some control. You can:

• Set up a decentralized identity
• Streamline crypto payments with Brave Wallet
• Host a website on IPFS without paying a hosting fee

That’s a big plus in my book. Privacy and control are what Brave’s pushing here, and it’s not just marketing talk. Brian Bondy made it clear: this is a shift away from the centralized web. You own your digital self, not some cloud service.

Rollout and Future Outlook

The launch is rolling out to Brave’s 85 million users globally, starting with claiming domains through Unstoppable Domains. The feature will be integrated into the browser and Wallet by August 2025. This is just the beginning—mainstream web and blockchain worlds are colliding, and I think maybe it’s a better idea to keep an eye on how this plays out.

Aligning with Brave’s Mission

By the way, they also say that this move aligns with Brave’s mission for privacy and decentralization. It’s an experiment, sure, but one that might set a precedent for others in the browser game. Imagine a future where your web identity isn’t tied to a centralized provider but lives on-chain, fully under your control.

What Does This Mean for You?

Anyway, what does this mean for you? If you’re into crypto, decentralized web, or just tired of handing over your data to big tech, this might be a step forward. Owning a blockchain domain isn’t just about being trendy; it’s about security, sovereignty, and flexibility.

Would you use a “.brave” domain? Do you think web browsers should lead the charge into decentralized identity? Comment below! Read more on our blog—there’s always something interesting brewing in this world of domains, hosting, and web tools. Hope you liked this news, don’t forget to share your thoughts!

Silas "Glich" Vance

My name is Silas, "Glicht" for my friends, they gave it to me and I don't dislike it either, I'm a bit contrary to everyone and I'm on the computer all day, it makes sense haha
I'm looking for expired domains to find opportunities and also for new domains that are being added. I have tried many hostings and servers, I also have my own. I like to share news about this world, domains, hostings, web tools... In general everything about development, webs and companies in the sector.